Trident Gum is known for making good for your teeth sugar-free gum. The teeth are represented as teeth within the package to visually relate the whiteness of their gum to how white their teeth could be by chewing it. The designer made the packaging fun and a series so they aren't marketed to just a woman's or man's mouth. You pull out the gum and put it in your mouth and ironically the gum becomes your teeth, metaphorically speaking. The concept was designed by Hani Douaji, in the United Kingdom.
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