IBM Smarter...

Designed by Avi Akalay these icons are used by IBM's a Smarter Planet campaign, which shows no matter whether you are in need of their products for education or for retail IBM has you covered. Their new logos take some elements from their older style of things and mixes it with a more updated one. I think they are all reminiscent of Paul Rand's work. I love the colors picked in each icon, some how they are connected even though the colors seem spastic. In particular I like the non-traditional take on each icon, they all seem to make sense perfectly but also have an abstract flare.

Optimistic Beverages

This logo designed by Helms Workshop made for a craft brewery in Austin. It was voted 2010 Logo of the Year on the Logo of the Day website. I like it because it is simple and clever. I also like the stylized glass that has an exaggerated dark shadow on the bottom. This is one of those logos that works fantastically on applications such as business cards to billboards. The name of the company is also attractive since it says we are positive people to do business with.

Infograph

The poster above is called an infograph and this one in particular I picked demonstrates how people think when talking about timelines of time very accurately. It just makes sense viewing the information quickly this way by showing a duration of time in a visual bar that wraps around an illustration of the persons face the information it pertains to. I enjoy the topic of this poster as well as it's illustrative content. It shows success is attainable no matter what age you start at. What seems to be popular these days are avatars made out of geometric shapes. Each plane is conveyed by using light and shadow planes and looks like a complete shape from a distance.

Proactiv Bottle

Proactiv face cleanser, toner, and treatment bottles that are gender neutral to make mostly teenagers comfortable to purchase the acne treatment system.  The design is created in a swiss style which makes the product more sophisticated and gives significance to the simple three step process. The negative space and orientation of the bottles connect each other together, showing one cannot work without the other. Designed by Kate Carmack

AMO ENO

I'm just going to say it. I am absolutely in love with this logo. Don't judge. Who would have thought of this? Bruce Mau Design did, and this design firm has some very talented people. This logo in particular was designed for a wine store/bar. Do you see it yet? It is two simplified wine bottle shapes crossed in an "X" and it creates a heart!!! Which is pretty admirable and makes sense because wine is usually referred to as a more romantic type of alcohol. If you check out their website: http://www.brucemaudesign.com/work you will find how they applied this motif in ways through out the store and on its gift bags. They also create the dots using lights and arranging them in this logo to hang from the ceiling. 

MoMA Revamp

Bruce Mau was approached in 2000 to recreate the logo for MoMa and their renovation and expansion of the building. What I found most interesting was his decision not to change anything too drastic but the design and orientation of the logo itself were the changes he made instead. The logo is in Franklin Gothic and stayed that way to keep its original feel preserved. He thought the new logo should represent the new building and is now on one vertical line, wherever it will work this way. In this image, it is shown on their building this way, which gives a wonderful reflection where the "M's" meet the glass.

Breaze

This is extreme luxury people. Reynolds and Reyner from Kiev, Ukraine designed a branding package for a new system of taxis in Hong Kong. The name of the service will be Breaze and their logo inspiration is a capital "B" fused with bird wings. I appreciate their design because it is simple, reads luxury, and can be viewed at any size and still make sense. What I also like about this image is it shows all the sketches he made and all the versions he made before he chose the final logo.