Bruce Mau was approached in 2000 to recreate the logo for MoMa and their renovation and expansion of the building. What I found most interesting was his decision not to change anything too drastic but the design and orientation of the logo itself were the changes he made instead. The logo is in Franklin Gothic and stayed that way to keep its original feel preserved. He thought the new logo should represent the new building and is now on one vertical line, wherever it will work this way. In this image, it is shown on their building this way, which gives a wonderful reflection where the "M's" meet the glass.
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