Designed by Avi Akalay these icons are used by IBM's a Smarter Planet campaign, which shows no matter whether you are in need of their products for education or for retail IBM has you covered. Their new logos take some elements from their older style of things and mixes it with a more updated one. I think they are all reminiscent of Paul Rand's work. I love the colors picked in each icon, some how they are connected even though the colors seem spastic. In particular I like the non-traditional take on each icon, they all seem to make sense perfectly but also have an abstract flare.
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